Intentional Direct Mail | ROI Study DIRECTMAIL INTENTIONAL TM Krueger Family Chiropractic has earned $4 for every $1 spent on Intentional Direct Mail. Krueger Family Chiropractic • Tulsa, OK RENEWED “What’s a good response rate percentage for Intentional Direct Mail campaigns?” It’s not any certain percentage of response that should be sought, but rather that a campaign brings in significantly more revenue than it costs. Campaign Results: 4:1 ROI Intentional Direct Mail continues to bring new patients in the door for Krueger Family Chiropractic. The lifetime value of a patient is so strong that Krueger has already renewed their campaign twice.

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