Focusing on Data Quality to Convert Audience Development
Focusing on Data Quality to Convert Audience Development
29 PagesWHITEPAPER Focusing on Data Quality to Convert Audience Development Development From a Cost Center to a Profit Center02 Table of Contents The Challenge ............................................................................................................................................................. 03-11 1. Start by Focusing on Your Data ............................................................................................................................... 04 2. Data Decay in the Era of COVID-19 ....................................................................................................................... 05 3. The Cost of Bad Data ..................................................................................................................................
