THE CLIENT Xplus is a leading European provider of integrated IT systems in various industries and a Microsoft Dynamics Inner Circle Member. The specialists’ team have expertise in implementing, maintaining, but also developing IT Systems. They have also developed innovative and copyrighted products, like Executive Automats, a fully automated Dynamics AX testing, optimization, and training solution. CHALLENGES ? The client needed to quickly increase awareness for Executive Automats, their copyrighted product. The product was well built and developed, the competition was very low, as it is a revolutionary and niche product. ? The biggest challenge was to let people know that this product exists and make them understand how

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