Case Study
Focus Groups For Brand Perception In The Netherlands
GET IN TOUCH For more information, contact us at info@grailresearch.com www.grailresearch.com FOCUS GROUPS FOR BRAND PERCEPTION IN THE NETHERLANDS When the client needed in-depth insight on consumer buying behavior related to printed products, Grail Research conducted interviews with the client to formulate a hypothesis to understand the market and the behavior of consumers. The client wanted to understand how consumers make decisions relat