The Death of Focus Groups
The Death of Focus Groups
2 PagesThe Death of Focus Groups In February 2015, Kleinberg facilitated a new product launch for LighterBro, a kind of Swiss Army knife multi-tool that surrounds a Bic lighter for use by campers, handymen, bikers and others. TheShuuk used a POPin crowdsourcing session to gather constructive feedback from early adopters about the product’s features, along with many other ideas. Kleinberg said one tester pulled out his Swiss Army knife for a comparis
