F inding t he Right T ool t o Effect iv ely R ea ch a High V ol ume of P eopleC ont ent s G uide B usiness C halleng e P ain P oint s C ust omer S u c c ess S ummar y R eady t o A ctiv at e C omm unit y 03 05 06 07 082185 N ew A mbass ador s $1.25m In R ev en u e With 19.5k S ales 25.9m R ea ch on S ocial Media C halleng e B usiness S afira w as f o unded with the st rat eg y t o cr eat e gr o w th mainly thr o u gh s ocial media and ambass ador mark eting. B ef or e signing up with B randbass ador the S afira t eam w er e w orking on their s ocial media mark eting on a t rial and err or basis. Altho u gh the t eam had a clear f oc us bef or e signing up with B randbass ador t o r each high v ol umes of micr o-s ocial per s onalities t og ether with paid c ollaborations in or der t

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