THE CUSTOMER netFactor Corporation provides a suite of products to drive new levels of sales performance from Internet marketing for the B2B market. Industry: Online marketing THE CHALLENGE Finding highly targeted, reliable prospect contact data netFactor wanted to scale their email marketing strategy. In order to do, they needed a solution to help identify and connect with qualified contacts. “Some data providers claim to provide lists based on typical fields like revenues, titles, etc.,” said Bryan Poss, netFactor’s Senior Marketing Director. “But too often what they provide isn’t targeted enough.” “And that’s not all,” Poss continued, “Our bounce rates got as high as 50 percent with some of these lists. We can’t afford to use junk data because sending messages to too ma

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