Case Study Fifth Third Bank Transforms Voice of the Customer through NICE Enlighten AI and Nexidia Analytics For years, Fifth Third Bank used speech analytics in limited settings. A review of customer experience and satisfaction goals resulted in a large-scale expansion of the speech analytics program and the retirement of traditional customer satisfaction surveys. CUSTOMER PROFILE ABOUT Fifth Third Bank, National Association is an indirect subsidiary of Fifth Third Bancorp. The company ranks among the largest money managers in the Midwest, with $211 billion in assets as of March 31, 2022. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Wealth & Asset Management. INDUSTRY Financial services WEBSITE www.53.com LOCATION Hea

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