Fazoli's 65% Increase in Google Search Views Per Location 1,500 Additional "Order Takeout" Clicks Per Month 43% Increase in Share of Intelligent Search for Pasta Fazoli’s is a leading Italian restaurant chain with approximately 220 restaurants in 27 states across America. “Fazoli’s is America’s largest Italian elevated quick-service restaurant chain, serving freshly prepared pasta entrees, Submarinos® sandwiches, salads, and pizza to approximately 30 million guests each year,” says Will Hanrahan, Digital Marketing Manager at Fazoli’s. The challenge When Hanrahan took over managing the brand’s website and digital knowledge, Fazoli’s had a loyal and growing customer base, but was struggling to manage its consumer-facing information online. This was especially true for localized menu offering

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