T-Mobile 65M Customers 3,500+ Traditional Storefronts 45M+ Yext-Powered Impressions With over 65 million customers, T-Mobile is one of the United States’ largest wireless providers whose influence only continues to grow. Not too long ago, the company decided to spearhead change and fix its industry — a category that once ranked in people’s minds worse than that of proverbial used car salesmen — forcing the rest of the players to follow. In an increasingly mobile world where people have multiple devices, how were people using its services, and how could it best serve them? “What we do impacts everyone’s daily lives,” says Glenn May, Senior Search Manager. “Whether it’s business or personal — whether a person needs to make an emergency call, or keep in touch with friends and family — the ser

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