Case Study

Fast food for thought - McDonald’s

Fast food for thought - McDonald’s

Pages 2 Pages

CUSTOMER SUCCESS STORY | MCDONALD‘S Serving the Swiss market for over forty years The fi rst McDonald’s restaurant in Switzerland opened its doors in Geneva back in 1976 with just 8 di erent products and 25 employees. Today, McDonald’s Switzerland serves “good food, fast” to 275,000 visitors daily in 165 restaurants including 43 franchises nationwide. More accurate, agile planning Good planning is a key ingredient for success – especially in the fast-paced, fast-food business. As its requirements continued to grow, however, the company’s planning system based on Microsoft Excel couldn’t keep up with the pace. Creating a budget based on past sales soon required frequent trips to the IT department. Calculating biannual wage and salary increases for all 7,200 employees became too co

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