Fashion Brand Builds Radically Transparent E-Commerce Business on Heroku Everlane re-defines the fashion supply chain, sharing the true costs and factory details behind their products What lies behind the cost of your new clothes? Most of us have no idea that a typical luxury t-shirt sells for $50, but actually costs $7.50 to produce. Where does the rest of our money go? Today’s fashion consumers are becoming smarter and more aware. We want to know where our clothes come from, how the markup is factored, and whom our money supports. Everlane was founded on the concept of supply chain transparency. Their mission is to offer consumers well-designed, high-quality clothing and accessories at an approachable price point, while sharing the true cost of markup for every product. The company is de

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