Fanta: Feast of Fears - Case Study - Brands2Life CHALLENGE Fanta wanted to be as synonymous with Halloween as Coca-Cola is with Christmas. We were briefed to step up brand and product presence across earned media and online influencers and ensure Fanta owned the month of October. We were tasked with generating buzz amongst millennial media, social media and influencers around the limited edition packs and the brand’s Snapchat partnership. Ultimately, playing a part in driving incremental sales during the brand’s busiest time of year. APPROACH To ensure we stayed within the brand category of food and drink, Brands2Life wanted to get the nation talking about it’s biggest food phobias – the foods which make their spine tingle and hairs stand on end – and use it to highlight how Fanta is

Join for free to read