Learn Marketing Attribution Fannit uses Call Tracking to Find $450,000 in Missing Revenue for Mercedes-Benz of Seattle by Erica Hawkins March 11, 2020 A ut om o t i v e Problem Tony Lael, Partner and Marketing Strategist for Fannit, an inbound marketing agency, admitted that before working with CallRail, Fannit 's visibility into a client 's inbound calls was relatively limited. “It was pretty rudimentary,” he explained. “We relied on the client to tell us information on their inbound sales. We would try to have that conversation o en, but clients were not that forthcoming. Later, we found out these same clients were not tracking calls. ” “Our visibility was limited to metrics we could measure: ?Are we driving web trac and are people lling out forms? ' Forms provided valuable informati

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