Learn Marketing Strategies Marketing Agency Becomes Client Superhero Thanks To Call Tracking! by Erica Hawkins March 11, 2020 Marketing Agency Professional services company nds $250,000 hidden in their phone calls Fannit, an inbound marketing agency based in Everett, WA., had a problem. Their client, a professional services company, was complaining that there was a lead generation problem. With a unique insight that Start free trialonly CallRail 's call tracking platform could provide, Fannit proved to the client that the leads were in fact owing in–by phone. The client's real problem had nothing to do with lead generation; it was converting those phone leads into sales. Fannit utilized data and call recordings from CallRail to uncover sales conversion issues that, when corrected, unco

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