Goal Lenovo’s affiliate program was spread across 12 separate networks around the globe, leading to inconsistencies in workflows and best practices, challenges in sharing knowledge, and a lack of holistic reporting. They felt constrained by having their relationships owned by their agency and networks. Further, their networks couldn’t support non-traditional partnerships and lacked the insights needed to optimize marketing spend across channels. Outcome With Impact, Lenovo was able to consolidate their fragmented programs onto a single global platform. They insourced their performance marketing entirely, allowing them to take full control over their data, reduce costs and develop their traditional and non-traditional partnerships alike. Streamlined reporting made it easy to monitor gl

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