Case Study www .axw a y .com 1 Lenovo is dedicated to building exceptionally engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yokohama, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. Lenovo is a global corporation with sizeable operations on six continents, operating in more than 60 countries, and selling products in 160. The company employs more than 27,000 people wo

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