Case Study
Everyone Wins When Registration Is Easy
EVERYONE WINS WHEN REGISTRATION IS EASY Through extensive social media campaigns, the Dr Pepper Snapple Group (DPSG) has cultivated a highly active online community, and attained more than 20 million fans across their product Facebook pages for Dr Pepper, Snapple, 7UP, Sunkist Soda and Sundrop. These campaigns have clearly established a strong interactive audience. With the growing popularity and use of social networks within their aud