Everlane reaches beyond last-click affiliate metrics to acquire high-value customers and scale growth. Forward thinking, digitally-native brand, Everlane built upon their success by making it a mission to share stories with their audience and this approach transcends into affiliate marketing. They believe there is much to tap beyond last-click. Namely, content publishers who are mastered at the art of storytelling. With limited resources, yet a need to grow their business via high-value customer acquisition at a reasonable cost, Everlane needed a scalable means to drive revenue and an integrated, comprehensive affiliate platform to automate the traditionally tedious tasks of managing an affiliate program. The challenge. By implementing a solid publisher diversification strategy

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