Case Study

Event 360 support

Event 360 support

Pages 1 Pages

Event 360 support // Software Partner Sales College Opportunity Once every quarter, IBM hosted a Software Partner Sales College for its Business Partners (BPs) at IBM Southbank. On average around 100 BPs attended the morning session, and there was a 50% drop-off for the afternoon session. The company decided to combine the quarterly events into one large event during the first half of 2013, and to move the venue to Twickenham Stadium. To fill

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