Case Study

Xbox 360: Halo 4 Launch Event

Xbox 360: Halo 4 Launch Event

Pages 3 Pages

XBOX 360 celebrated the release of Halo 4 with a ground-breaking aerial stunt over the glittering London skyline. Helirig were asked to carry the iconic Glyph symbol along the River Thames and to manage all aerial activities and permissions. The Glyph — Measured 15m in diameter, was made of aluminium, and weighed 3,200kg. Permits — Flight permissions obtained from CAA and NATS; Helirig negotiated with the Port Authority to agree a temporary closure of the River. The stunt raised global awareness for Halo 4’s official release the next day and Microsoft were delighted with the buzz that it generated on the streets of London and on social media.

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