Case Study

ASID test

ASID test

Pages 1 Pages

ASID test // Sales support and collateral audit Opportunity Yell’s investment in sales support information, known as ‘core literature’, was considerable, with the volume of material being produced growing year on year. Yet there was no evidence to prove the effectiveness of the materials and no clear understanding of how sales people were using them during the sales process. With an increasing number of product launches and more demands being p

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