Price Optimization at KosmoPrice Optimization at Kosmo European FMCG retailer is using artificial intelligence to boost revenue and sales across over 100 price zones Retailers and vendors use promos to stimulate financial performance. However, this leads to cutting prices non-stop. Everything has its limits, though. We are faced with a question of how to satisfy the customer while keeping the prices beneficial for the business. To do so, I believe, we need to shift from price wars to predictive pricing. Georgy Sheiko CEO OF KOSMO Client An FMCG offline retailer. Geography Eastern Europe. Challenge Significant promo pressure: over 60% of discounted items; vendors call the shots in terms of promos; competitor-based pricing; over 100 price zones with different price elasticity. Solution

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