Etiqa Grows and Retains Customer Relationships Using a 360-Degree View of Customer Activities
Etiqa Grows and Retains Customer Relationships Using a 360-Degree View of Customer Activities
3 PagesSuccess Story Etiqa Grows and Retains Customer Relationships Using a 360-Degree View of Customer Activities Etiqa prides itself on being a true multichannel provider of life and general insurance services and Takaful products, delivered through its 24,000-strong agency network, more than 27 branches, and over 400 Maybank branches, ATMs, and other third-party services. The organization, headquartered in Malaysia, is a subsidiary of Maybank Group, one of Asia’s leading banking groups. Challenges have been closing in on Etiqa from all sides. From an external perspective, the detariffication of the Malaysian insurance market is creating a fundamental shift in the way general insurance business is sold in Malaysia, with insurers given more freedom to market their products
