Establish and promote brand awareness for a newly-formed, ultra-luxury hotel company/brand
Establish and promote brand awareness for a newly-formed, ultra-luxury hotel company/brand
2 PagesSUCCESS STORIES Luxury Resort & Spa Montage Resort & Spa Montage Resort & Spa, which opened in February 2003, is a 262-room ultra-luxury resort located in Laguna Beach, California, serving both affluent leisure travelers and group business clientele. The property is the recipient of many prestigious awards including: Conde Nast Traveler’s Annual Reader’s Choice Awards – Ranked #2 U.S. Resort (November 2004) and Spa Montage – Five Stars from Mobil Travel Guide (April 2005), “100 Best Places to Stay” – Robb Report Luxury Resorts(2006), Voted One of “The World’s Best Hotels” – Travel + Leisure Magazine (2006), and “Best of the Best” –Celebrated Living (2006). The Challenge As the flagship property for a new luxury hotel brand, Montage Resort & Spa, Laguna Beach, initially approached Sabre Hos
