case study: Hotel Grand Chancellor | 01 Hotel Grand Chancellor Hobart Double digit growth after adopting Sabre Hospitality Solutions Hotel Grand Chancellor Case Studycase study: Hotel Grand Chancellor | 02 The Success Story of Hotel Grand Chancellor Hoteliers have been fighting the “battle of the bookings” against competitors and online travel agencies (OTAs), for some time. To lay siege to the OTA brand equity fortress, hotels are arming themselves with stronger direct channel strategies and technologies to increase direct bookings. A direct channel strategy brings big advantages to hotels such as deeper customer insights, greater opportunities to build a loyal customer base, and lower distribution costs — all to deliver a guest-centric experience that strengthens the botto

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