Case Study: Checkers Industrial Safety Products Strategic Growth Focused Selling Checkers Industrial is a leading manufacturer of industrial safety products including warning whips, cable protectors, wheel chocks, and lighting systems. For over 25 years the company has been a leader in safety equipment development serving the entertainment, military, temporary power, oil/gas, and mining industries. Checkers maintains a significant inside and outside sales team and a customer service group challenged to cross/up sell. The company saw an opportunity to bring a best practices consultative sales discipline to the organization to help accelerate top line revenue performance. Ascension enhanced the company’s sales enablement program with new: Customized sales training Up/cross selling program Ta

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