+ French organic retailer Greenweez is an online-only business that believes that mobile will play a large role in their future. But as of early 2017, their mobile site was only converting 25% as well as their desktop site. They believed much of this was due to their mobile site’s average load time of 10 seconds. Greenweez knew there was a clear correlation between mobile page load times and bounce rates. A Google study armed them with concrete data: 53% of users will leave a mobile site that takes more than 3 seconds to load, and bounce rates increase by 123% when mobile page load times increase from 1 to 10 seconds. Solution Greenweez knew they needed to increase mobile site load speeds and decided to do so with Accelerated Mobile Pages (AMP). They made the switch to AMP in January

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