The Background While the majority of political candidate’s advertising budget is spent on TV, an increasing amount is being spent on online media. Our reseller’s client, former Los Angeles City Council President and candidate for the 2013 L.A. mayoral election, Eric Garcetti, needed to stand out and gain an edge in the tight race against his opponent. Engage was tasked with cutting out the noise of other candidates’ advertisements, by only purchasing ad space that would deliver tailored messages to selected sections of the electorate. © 2018 El Toro IP Targeting, LLC The contents of this document are protected by El Toro’s Non-Disclosure and Master Service Agreements, by reading its contents, you agree to abide by the terms of Non-Disclosu

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