The Background An automotive client in Louisville, Tafel Motors, has been selling luxury vehicles in the Louisville market for over 50 years, and their reputation for superior customer service is well known. As a long-standing customer of El Toro, they have run many successful campaigns, and know how to best leverage El Toro’s technology. © 2018 El Toro IP Targeting, LLC The contents of this document are protected by El Toro’s Non-Disclosure and Master Service Agreements. By reading its contents, you agree to abide by the terms of Non-Disclosure, and any unauthorized reproduction of this document is prohibited. The Challenge This particular campaign utilized Tafel’s existing data pool for leases that were expiring soon as well as a conquest

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