The Background A midwestern state saw 19 candidates turn to El Toro’s patented technologies to drastically boost their digital exposure for their primary elections. A number of these politicians had never engaged in any form of digital advertising before, making El Toro their first run at using modern advertising. © 2018 El Toro IP Targeting, LLC The contents of this document are protected by El Toro’s Non-Disclosure and Master Service Agreements. By reading its contents, you agree to abide by the terms of Non-Disclosure, and any unauthorized reproduction of this document is prohibited. The Challenge In this state’s primary, 19 different politicians trusted El Toro to target their expected voters with the utmost accuracy. Political marketing

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