Equifax Dimensions TM helps target high-value customers to increase revenue and improve marketing success Overview: Build more market share and increase ROI Successfully identifying consumers with the propensity to be high spenders is complicated in today’ s constantly evolving consumer credit environment. A national bank wanted to build more market share and also proactively target consumers who are more likely to be high spenders in the next 12 months. They needed a solution to more accurately predict propensity to spend while creating profitable returns on marketing investments. Methodology: Compare Existing Spend Model with a Spend Model enhanced with Equifax Dimensions TM Attributes The bank performed a champion/challenger comparative test to measuring the predic

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