Equifax DimensionsTM helps companies target the best consumers that will actively use their revolving cards Overview: Uncover stronger revenue opportunities with intelligent targeting Portfolio growth is important to all financial institutions, and success in competitive markets demands well-informed offer strategies. Developing a deeper understanding of your customers to support relevant offers is a critical component of strategic growth. A credit card provider needed to better identify consumers who would be active on a revolving account in the next 12 months to improve targeting precision and appropriate marketing spend. Methodology: Help identify the most active consumers by using comparative analysis The study was completed by conducting a comparative analysis

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