Equifax Dimensions TM helps increase revenue by supporting more precisely targeted balance transfer offers Overview: Improve success with stronger offer accuracy Building revenue through organic growth is contingent on the precision of the consumer segmentation in your acquisition strategies. A national credit card company wanted to increase revenue while staying inside their marketing budget by targeting consumers who are more likely to transfer a balance greater than $500 over a 12-month timeframe. They needed a solution that could help precisely target the best candidates for balance transfer offers. Methodology: Comparative analysis to identify consumers who are likely to transfer a balance in the next 12 months The credit card company used a champion/challenger com

Join for free to read