Equifax Dimensions TM helps increase marketing profitability and improve targeting precision Overview: Increase profitability with more precise marketing outreach T oday’ s competitive market is marked by razor-thin margins. Return on investment directly impacts the profitability of every marketing campaign. A national credit card provider wanted to increase the profitability of their acquisition efforts by improving the way they targeted active customers who are more likely to respond to offers, open accounts and spend more. They needed a solution to better target consumers more likely to take positive action while delivering profitable returns on marketing investments. Methodology: Uncover response patterns across four key models To conduct this evaluation, the credi

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