Enterprise Marketing Team Uncovers Significant Revenue Influence with Attribution 3.0 Customer Story © 2019 All Rights Reserved | www.calibermind.comThis is the story of how an enterprise stepped into a new era of attribution, multiplied its revenue contribution (with hard proof!), and forever changed its approach to customer data. Our customer is a global B2B enterprise with revenue in the billions. Its attribution story is one that begins with hundreds of thousands of orphaned leads and ends with all of that customer data funneling into a fuller, more accurate picture of what its customers did and didn’t do, who was involved, for how long, and to what end (read: Did they close?). This enterprise effectively went from having little evidence or understanding of its marketing in

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