The New Way to Score Accounts Based on the B2B Sales Cycle

9 Pages

This guide presents a dynamic B2B account scoring model tailored for buying committees. It outlines how to integrate fit, intent, and engagement data across CRM, marketing automation, and third-party platforms like Bombora and G2. The scoring engine adapts in real time using time decay and activity relevance to prioritize accounts. This holistic approach improves handoffs, targeting, and conversion by recognizing multiple buyer roles and signals.

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Guide

The New Way to Score Accounts Based on the B2B Sales Cycle

The New Way to Score Accounts Based on the B2B Sales Cycle

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