® TUNE Inc. SUCCESS STORY TUNE is using LeanData lead matching, routing, and marketing attribution to streamline lead management, drive competitiveness and accelerate its sales cycle THE CHALLENGE The people at TUNE know a lot about how to effectively market and sell in today’s digital world. The company delivers measurement tools that help digital marketers manage campaigns, engage the right audiences, build the right relationships, and grow their business. But as its own business grew, it was clear to the TUNE sales and marketing ops teams that the out-of-the-box options provided by their CRM system for lead management were no longer good enough. Far too much time was being spent manually merging and converting leads, sifting out duplicates, and matching leads to accounts an

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