Case Study
How Airship Used CaliberMind to Overcome Data Gaps
How Airship Used CaliberMind to Overcome Data Gaps “Having a flexible platform integrated with your full tech stack is the key to being able to understand your consumer journeys and consumer behavior.” STEPHEN HARPER Marketing Operations Analyst, AirshipMeet Airship: the Customer Engagement Platform for Omnichannel Messaging Airship is a Customer Engagement Platform that allows customers to deliver push notifications, emails, SMS, in-app messages, mobile wallet passes and more using user-level data, services, and AI orchestration. Airship used a major CaliberMind competitor and ran into several limitations. Stephen Harper, Marketing Operations Analyst at Airship, said the competing platform... “...WAS OVERLY RELIANT ON FIRST-PARTY COOKIE TRACKING, WHICH BECAME IMPOSSIBLE