Carly Bell Team Leader: International Admissions Conversion International Office, University of South Australia https://international.unisa.edu.au/unibuddy UNIVERSITY OF SOUTH AUSTRALIA Engaging students every step of the way The University of South Australia had a dual-challenge: to increase conversion of prospects into offer-holders, but also to increase the offer to acceptance rate. They wanted to engage with prospects at every step of the application process - and they wanted to do it digitally. As Carly Bell, Team Leader: International Admissions Conversion, says: “Students are moving towards chat, and for some of our markets this is a more comfortable platform than talking over the phone.” The number of conversations on UniSA’s platform shot up over one

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