Case Study: Royal Holloway All about conversion In early Spring 2017, Royal Holloway became the very first university in the UK to launch Unibuddy. They saw the platform as something innovative, yet authentic. Marketing gimmicks were never their thing; they wanted something real and useful that would set them apart from the crowd. Most of all, they hoped that it could make a clear, measurable difference, both to their applicants and to their offer holder conversion. “We’re always looking for ways to enable our enquirers and applicants to be able to speak to our current students. The capabilities of the Unibuddy platform have enabled us to find a user-friendly solution that can be flexibly integrated across our website.” Kirstie Ga

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