1 • yello.co CASE STUDY Engaging Millennials to Achieve High- Volume Hiring Goals Goodman Networks, which helps customers build and maintain wireless networks, grew quickly and now employs more than 2,500 field technicians. Most of these technicians are 18 to 29-year-old members of the Millennial and Gen Z workforce. To keep up with growth and continue to meet high-volume hiring goals, the Goodman Networks talent team needed to create a scaleable hiring process, while leveraging additional ways to build and nurture a pipeline of Millennial and Gen Z candidates. ENGAGE THE MILLENNIAL AND GEN Z WORKFORCE Goodman Networks’ candidates are often in the field, not at a desk checking email. To nurture talent and build a pipeline, they needed to engage in ways that work for candidates’ l

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