Case Study

Engaging customers through social channels: If you’re not listening, you’re missing out

Engaging customers through social channels: If you’re not listening, you’re missing out

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Engaging customers through social channels: If you’re not listening, you’re missing out CLIENT SPOTLIGHT Jeff Hawley entered the Yamaha Contact Center with a mission. As director of customer experience at “the world’s largest instrument manufacturer,” he knew the company’s Service Desk could perform better. Some five years ago, Yamaha had deployed Salesforce to maintain its 16 million contacts. More recently, the company had taken steps to

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