The Ford Family Foundation serves the people and communities of Oregon and Siskiyou County, California. An important part of the Foundation’s work is a scholarship program that helps students pay for school. Scholarship recipients are considered long-term partners of the Foundation and are selected based on merit and need. The Ford Family Foundation uses Signal Vine to engage scholarship recipients with quick reminders and questions. Challenges The Foundation found that many of their emails about scholarship opportunities and renewals were going to spam, especially when emails were sent to university email addresses with stricter spam lters. Before texting, getting in touch with students could take a long time – sometimes days. Time-sensitive communication was not being read on time. Impl

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