The Louisiana Oce of Student Financial Assistance (LOSFA) uses Signal Vine to communicate scholarship opportunities to more than 16,000 students across the state of Louisiana. Text messaging is a scalable and eective solution to the program’s extensive communication needs. Scholarship recipients are signicantly more likely to retain their scholarships as a result of LOSFA’s text outreach. Challenges LOSFA administers statewide scholarship and grant programs, the state’s 529 college savings plan, and several federally-funded student nancial assistance programs. A small team is responsible for communicating information about these programs to all high school and college students in the state. Thousands of students receive scholarships through LOSFA each year. However, sending students in

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