Case Study

Nudge Students To Renew The FAFSA

Nudge Students To Renew The FAFSA

Pages 2 Pages

KIPP Philadelphia is a college-preparatory public charter school that is part of the Knowledge is Power Program (KIPP) network. KIPP supports 1,625 students across four schools in Philadelphia and boasts a college- going rate of over 70%. KIPP Philadelphia uses Signal Vine to text students who have graduated from the program that are either attending college or entering the workforce. The purpose of the texting program is to nudge students to renew the FAFSA and check account statements. Alumni entering the workforce get texts about job opportunities around the city and workshops where they can expand their skill set. Challenges Reaching out to over 500 students each month by calling or texting from a personal cell phone was a time-consuming challenge for KIPP Philadelphia sta. They spent

Join for free to read