Splash is an end-to-end event marketing solution that empowers companies to execute beautifully branded events while maximizing ROI. As the company grew, Splash identified a knowledge problem that was making it difficult for its sales team to quickly find the right resources they needed to close deals effectively. On top of that, sales reps couldn’t trust that resources were up-to-date, accurate, and on-brand before sharing them with prospects. Splash’s marketing team was producing great content, but they lacked a centralized, verifiable place for the sales team to locate and leverage it. As they began ramping up their go-to-market strategy, the need grew for a knowledge management solution that would empower the sales team. Enter Guru. What began as an initiative to support sal

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