Case Study
Empowering a better buying experience
SalesLoft powers modern sales organizations by helping them perfect sales engagement. In order to empower their customers to deliver better selling experiences, SalesLoft leads the way with a best-in-class sales process. One of the engines behind that success is Guru. Setting the pace SalesLoft is growing and innovating at a rapid clip, constantly cranking out new capabilities and platform updates that augment the selling experience. In order to both keep up with that rate of change and speak effectively about the product and market, the SalesLoft sales org needs easy access to up-to-date knowledge. The content, brand, product marketing and sales enablement teams needed a way to not only centralize all of that knowledge, but keep it up-to-date, and have it find sellers in their