Ecommerce Case Study: Beauty Salon Site Grows With Search Marketing - Marketing 360® Paul Labrecque Salon is an eCommerce business that shows how organic search combined with paid search marketing yields consistent results. What does successful eCommerce search marketing campaign data look like? Like this: 2017 vs. 2018 showed: 40.06% increase in website clicks 65.53% increase in conversions 19.26% increase in conversion rate 29.74% decrease in cost per conversion The marketing executive for this client attributes the steady, consistent increase in sales to the application of both paid and organic search ads. As they built up their organic presence and created more trust in their brand, this allowed them to invest more in Google Shopping ads, increasing their paid search sales.At the same

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