Challenge EMC asked us to develop a global employer brand, as groundbreaking as their interactive recruitment platform. It needed to reflect their position at the leading edge of Big Data, Cloud Computing and IT security. It needed to communicate how EMC is impacting the world. And it needed to resonate with everyone from students and salespeople, to MBAs and skilled technologists. Solution The strapline we developed – ‘Lead me to EMC’ – complemented their new corporate position, and spurred their audience to find out more through EMC’s website, me.emc.com. From there, we created a full suite of creative work. It was designed to tell EMC’s story – how their technology was having a major effect on medical advancements, historical record keeping, and scientific research. Through ca

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